Toyota Stout $23k Ford Maverick Competitor Shocks The Industry

Toyota Stout $23k Ford Maverick Competitor Shocks The Industry

Toyota, the world’s largest car manufacturer, has been selling cars in the US. For over 65 years. Since entering the US. Market. 

They’ve been competing fiercely with GM and Ford to deliver reliable mid-priced cars and pickups. Ford showed the entire market a thing, or they released a compact pickup truck. 

Everybody, including Ford, underestimated the demand for an affordable smart pickup truck (Toyota Stout $23k). And Toyota has responded.  

Now Toyota is set to release its version of the Ford Maverick, and it looks incredible. Join us today as we dive into the rebirth of the Toyota Stout $23k compact pickup.

Toyota Stout $23k

The CEO came out with a statement that they were slowing down their EV plans in favor of ice and hydrogen in the last month. 

Then they changed course again, announcing that they would double down on EVs. 

Although it’s unclear exactly what their long-term strategy will be, one thing is for sure they will be returning to the compact pickup market that they dominated for over 30 years. 

Toyota first introduced the Toyota Stout $23k, a Japanese-built pickup truck, to the US. Market in 1965. Only four years later, in 1969, they followed up with the Helix. 

The Helix was marketed as an affordable and compact pickup, similar to Ford’s Maverick.

For three decades, Toyota had a monopoly on the compact pickup truck market before following the trend of larger-sized pickups and eventually caning the Helix in favor of Tacoma. 

Toyota Stout ($23k) 2023

Toyota is no doubt the king of the midsize pickup truck market with the best-selling Tacoma

Now it’s trying to compete with the Ford Maverick and the Hyundai Santa Cruz in the compact truck segment with the introduction of an all-new Toyota Stout compact truck. 

According to Motor Trend, a compact Toyota truck Toyota Stout $23k is in the works. The executive vice president of sales for Toyota Motor North America Bob Carter, and the group vice president of product planning and strategy, Cooper Erickson, were both interviewed by the automotive website.

These Toyota executives stated that they are looking at the compact pickup segment and hinted that we could be seeing a new product in the future. 

Erickson also added the upcoming compact pickup truck (Toyota Stout $23k) might be more geared for city driving. 

He said if there’s a customer that needs a rugged, small-body on-frame vehicle, we can consider that. 

If it’s more for urban use and less extreme offroad, then it would make more sense to use the TNGA unibody platform.


The Combat Cruiser EV concept from Toyota, which might eventually be released as the light cruiser served as the design inspiration for the digital pictures that have been making rounds on the Internet. 

The illustration was made by artist Seattle, and it gives us an idea of what the Stout pickup truck could look like. 

The Compact Cruiser EV is intended to improve the lifestyles of its target market by providing a distinctively, go-anywhere, all-wheel drive EV experience. 

Its target market is young, professional urban dwellers who have active outdoor leisure hobbies. 

With a robust body that incorporates various aesthetic cues from the legendary first-generation Toyota Land cruiser, the car builds on the brand’s strong offroad heritage the squared wheel arches. 

Retro-styled white wheels on the left side, powerful body components, and other features give it an offroad appearance. 

So if the Stout is going to be built based on the Compact Cruiser EV, we expect it to have some of these features apart from the offroad capacity. 

As we’ve mentioned before, Erickson said that the upcoming Compact Toyota truck might be more geared for city driving.

Interior & infotainment

It should also get other features like the Compact Cruiser EV (Toyota Stout $23k) Led lighting elements, an aggressive front face complete with a chunky side plate, and a ladder mounted on the C pillar. 

  • The Stout will also probably have a twin cab design, depending on the version. We also expect the company’s Texas-developed Infotainment system to be offered with a variety of touchscreen sizes inside. 
  • According to Toyota, the new system has five times as much processing capability as the previous one. 
  • We don’t know anything about the range and specs of this upcoming compact truck, but it has to at least equal the Maverick’s specs. 
  • The Ford Maverick comes with a two five-liter four-cylinder engine with an electric motor for support that produces a combined 191 HP as standard across all models. 
  • A non-hybrid powertrain is also available with a 250 HP turbocharged 20-liter four-cylinder and an eight-speed automatic transmission.


All-wheel drive is optional. Also, the Maverick can go from zero to 60 mph in about five 9 seconds. 

If the stud withstands any chance of surpassing the Maverick, it should at least equal these specs. 

  • The Maverick can tow up to four £0 when equipped with the turbocharged four-cylinder engine and the optional towing package. 
  • We expect Toyota to outperform the Maverick gear and give the Stout a towing power roughly similar to the Tacoma. The Tacoma can tow up to 6800 lbs. 
  • When equipped with rear-wheel drive and 6500 lbs when equipped with four-wheel drive. 
  • Apart from the Compact Cruiser (Toyota Stout $23k), another concept that the Stout truck could be based on is the FJ Cruiser. 
  • Although we don’t know much about what lies beneath the FJ Cruiser’s bodywear, we believe it’s safe to assume that Toyota’s new NGA platform, which also serves as the foundation for the Subaru, Soltera, and BZ four X, will be present.


We expect the Compact Cruiser (Toyota Stout $23k) to have about 250 dual-motor all-wheel drives.

  • The more aerodynamic all-wheel drive BZ four x achieves 222 miles of range in its least efficient configuration and is one of the slowest charging EVs on the market. 
  • One of the key questions is whether the new Toyota Stout will be an EV or a hybrid vehicle. There’s a good chance, that it will be a hybrid truck, as hybrid trucks are gaining popularity. 
  • Like the Ford Maverick, which will be the Stout’s chief rival along with the Santa Cruz in 2023, hybrid vehicles made up around half of the Maverick trucks sold in America. 
  • The electrified powertrain lowers the overall cost of ownership while increasing efficiency.


The torque of the electric motor, which is useful for towing and uphill driving, as well as the performance appeal of the added power, are other contributions. 

  • This new compact truck (Toyota Stout $23k) could be offered as an electric vehicle, hybrid, or plugin hybrid vehicle, but the most realistic expectation is a hybrid truck. 
  • The Maverick starts selling at $23,000, while the Tacoma starts selling at $28,000. So we expect the Toyota Stout $23k to start selling somewhere in between those two prices to provide competition for the Maverick. 
  • According to the executive vice president of sales for Toyota North America, Bob Carter, the next Toyota pickup truck could be available in 2024 or 2025.

He stated that more information about the upcoming compact truck would probably be made public during Toyota’s HQ Confidential Three in July 2023. 

Erickson also added it will be worth the trip. In a recent opinion piece, Toyota CEO Akio Toyota cautioned American media outlets that the current market and infrastructure constraints may prevent the rapid dissemination of EVs and their predicted growth in the upcoming decade from being realized. 

Toyota instead sought to persuade the world that its slower EV deployment strategy, which continues to develop and sell combustion and hybrid vehicles even as Toyota’s full EVs appear, will be a more economical and environmentally friendly course of action.

However, no one seems to be listening to Toyota and they are now lagging behind companies like Tesla, Hyundai, and Ford. 

So now Toyota is changing its strategy and pumping in more than $35 billion over nine years for the production of electric and hybrid vehicles. 

The Toyota Stout will be one of the vehicles that will be rolled out as a result of this change in strategy. 

Tell us in the comments section below. Would you buy a Toyota Stout that’s the same price as a Maverick, but fully electric or even a plugin hybrid? Let us know in the comments which you would buy.

Toyota StoutFull Specification and Features

Basic Info
Model Stout Hybrid Truck 2023
Made Injapan
Body TypeTruck
Engine TypeHybrid
Engine Power48 hp (36 kW), 1500 cc Type R
Torque184 lb-ft of torque
Transmission TypeAutomatic
Drive TypeAll-Wheel Drive
Gear BoxSingle-Speed
Steering TypePower
Steering Gear TypeRack-Pinion
Seating CapacityPower
No. Of Doors4 doors
Front BrakeDiscs
Rear BrakeDiscs

Toyota Stout Safety Features

  • Anti-Lock Braking
  • Brake Assist
  • Central Locking
  • Power Door Locks
  • Child Safety Locks
  • Rear Seat Belts
  • Seat Belt Warning
  • Door Ajar Warning
  • Adjustable Seats
  • Crash Sensor
  • Engine Check Warning
  • Rear Camera
  • Anti-Theft Device

Toyota price legacy

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as an automobile Engineer and I have worked for an automobile car company for the past 5 years and I love to explain all automotive content through blogging and trying to spread best content for viewers

6 thoughts on “Toyota Stout $23k Ford Maverick Competitor Shocks The Industry

  • March 16, 2023 at 8:31 am

    I would definitely be interested in looking at and quite possibly purchasing the Stout. I’ve been waiting for Toyota to enter this segment of the truck market again. I like the Tacoma but it seems like the Tacoma gets bigger every production year and I don’t plan on doing any off-roading. I live in New England and I really need a vehicle that offers either AWD or 4WD for the winters. I am also looking for a vehicle that offers a hybrid option. I don’t want a truck that I’m lucky to get 21mpg. I had some initial interest in the Maverick, but Ford seems to be having a lot of production issues which has me concerned. I have always had good luck with the quality of the Toyota vehicles I have purchased in the past.

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