Apple canceled the electric car project because it is a bottomless pit.
Apple canceled the electric car project because it is a bottomless pit.
After several setbacks and delays, Apple ultimately decides to scrap its electric vehicle project. The people from Cupertino will concentrate on their strengths in other domains.
Numerous businesses are now interested in the electric vehicle. A race has begun in which many brands, not only those in the car industry, want to participate: the new mobility paradigm. Several IT businesses have considered electromobility the ideal approach to increase their reach. Although there have been rumors for many years that Apple may introduce an electric vehicle to the public, it is now sure that this will not happen. The iCar initiative has disappeared. It is placed on indefinite hold while Tim Cook’s corporation concentrates on other initiatives, such as artificial intelligence.
Even if developing electric automobiles is more straightforward than creating combustion cars, the problem is not insignificant. Many brands—including those that concentrate on mobility—have misjudged the amount of work that goes into designing, developing, and coordinating the manufacture of an automobile in a way that ensures flawless execution. While some technological corporations, like Apple, have failed in this area, others have succeeded in using their vast resources to design, produce, and manufacture an electric automobile. The Titan project has proven to be a difficult journey fraught with issues. A concept that was initially introduced in 2014 and intended to be introduced in 2025.
Apple does not enter the race for electric mobility
Even after ten years, the Cupertino residents still need to realize their vision for an electric vehicle. This is the case despite their tremendous efforts over the years, as evidenced by their several development patents. The main issue with the car was, in a sense, the methodology.
Apple’s success is primarily based on design, just like its goods. The Californians wanted something entirely distinct from the rest of the market regarding their first vehicle—a cutting-edge machine with a sophisticated and futuristic interior. The goal was to transform the car business like the iPhone and change the telecom sector.
Ultimately, the decision has been made: either no electric vehicle will be signed by Apple, or none will be produced within a specific time frame. The project is on indefinite hold, and Cupertino reportedly plans to dedicate a significant portion of the funding to artificial intelligence. Artificial intelligence is gaining the majority of attention in the IT sector, and Tim Cook wants Apple to concentrate on this. This may result in the loss of employment in the mobility sector. However, it’s unclear how chips will move at this time.
Apple may suffer a significant setback due to this choice, as other competitors have already succeeded in producing electric vehicles. Thanks to Foxtronn, its electric vehicle branch, Foxconn, the firm responsible for creating a significant portion of Apple’s gadgets, has established itself as a major player. But the Xiaomi situation is the most evident one. Not only has the massive Chinese technology business succeeded in realizing its electric automobile concept, but it has done it in a remarkable and noteworthy manner. Although it is the first model in production, the Xiaomi SU7 won’t be the only one. The family will shortly welcome more units.
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