Toyota back in the EV headlines with a sharp-looking, no-nonsense electric SUV: the new Toyota C-HR+. Slotting between the Urban Cruiser and the bZ4X, this coupe-style compact SUV is aimed squarely at Europe’s hotly contested C-segment. The headline? In Spain, pricing starts at €36,500 before incentives—shaking up value expectations and putting pressure on segment staples like the VW ID.4 and Peugeot E-3008.
A bigger, fully electric take on the familiar C-HR formula, built on Toyota’s dedicated e-TNGA platform and stretching 4.52 meters bumper to bumper. The design echoes the hybrid C-HR’s edgy look, but the hardware is all-in on EV. And Toyota’s rolling it out with a smart, keep-it-simple launch plan.
At launch, Europe gets the 77 kWh battery pack only, paired with two powertrains: a front-drive single-motor setup and a dual-motor AWD option. A smaller 57.7 kWh battery and a lower-output single-motor version (167 hp) are expected to follow later, giving budget-conscious buyers even more flexibility.
| Trim | Battery | Power | 0–100 km/h | Starting Price |
|---|---|---|---|---|
| ADVANCE 225 (77 kWh) | 77 kWh | 224 hp / 269 Nm | 7.4 s | €36,500 (before incentives) |
| SPIRIT 345 AWD-i (77 kWh) | 77 kWh | 343 hp / 438 Nm | 5.2 s | From €44,000 (before incentives) |
Key equipment and tech
ADVANCE 225 (FWD):
- 18-inch alloy wheels, heated multifunction steering wheel
- Regenerative braking with paddle shifters
- Automatic tailgate; heated front seats
- Dual-zone climate control with heat pump
- 14-inch central touchscreen; 7-inch digital cluster
- Rearview camera
- Top speed: 160 km/h
SPIRIT 345 AWD-i:
- 20-inch alloy wheels; two-tone body
- Panoramic roof with electric curtain
- 360-degree view camera; digital smart key
- JBL audio (8 speakers + subwoofer)
- Advanced parking system
- On-board AC charger up to 22 kW; DC fast charging up to 150 kW
- Top speed: 180 km/h
Charging and practicality
- DC fast charging: up to 150 kW (both versions)
- AC charging: up to 22 kW on SPIRIT trim (great for faster home/workplace charging if you’ve got the hardware)
- Trunk: 416 liters—solid space for the grocery run, a stroller, or weekend bags
That €36,500 sticker for the ADVANCE FWD model undercuts or matches many direct rivals in Europe, especially when you factor in the robust equipment list and Toyota’s reputation for longevity. Up to 600 km WLTP (manufacturer estimate) for the FWD trim is strong on paper for a 77 kWh pack. WLTP is Europe’s test cycle, so expect real-world range to vary with speed, weather, and driving style. The AWD SPIRIT brings legit punch at 343 hp and a 5.2-second 0–100 km/h time. That’s hot-hatch quick, wrapped in a family-friendly package.
Against the VW ID.4 and Peugeot E-3008: Base versions of those typically sit around €40,000 in many markets. Toyota’s entry point lands lower in Spain while packing generous equipment. The AWD SPIRIT at around €44,000 stacks up well on performance and kit. Chinese rivals (OMODA 5 EV, BYD Atto 3): Pricing is competitive, but the C-HR+ counters with brand trust and a roomy, polished interior vibe. It’s also a bit larger than some value players, which helps with comfort and cargo.
Toyota’s strategy here feels deliberate: lead with a sweet-spot 77 kWh battery and compelling trims, then layer in a smaller, more affordable option later. For buyers, that means:
- Early adopters get the strongest range/performance mix now.
- Price-sensitive shoppers can wait for the upcoming smaller-battery variant that should bring the entry point down further.
Who should consider it
- City-to-suburb commuters who want big range and a tight footprint
- Families who need space but crave a stylish shape
- Drivers in colder climates: the heat pump is standard on ADVANCE and helps preserve range in winter
- Prices quoted are for Spain and exclude subsidies or promotions; EV incentives vary widely across Europe and can move the needle a lot.
- WLTP range figures are estimates from the brand; your mileage will vary (literally).
- If you want the quickest home or workplace charging, the SPIRIT’s 22 kW AC onboard charger is a notable step up.
The Toyota C-HR+ arrives ready to rumble: sharp looks, real-world range, and pricing that puts the squeeze on mainstream and value rivals alike. With a usable 77 kWh pack, thoughtful standard equipment, and strong performance options, Toyota’s newest EV feels tuned for the sweet spot—enough range for long days, enough tech to feel modern, and enough value to make you do a double-take at the window sticker. If Toyota follows through with that smaller-battery, lower-price model soon, the C-HR+ lineup could become one of Europe’s most compelling EV buys this year.
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