Honda has a new idea to make its upcoming electric and hybrid vehicles stand out: a redesigned H Mark, created alongside a clean‑sheet EV platform and operating system. The company says the fresh emblem signals its plan to “create new EVs from zero” with the Honda 0 Series — and it’s more than a facelift. Here’s what to expect and why it matters.
Honda’s badge has evolved since 1963 (the T360 k‑truck era). The newest take leans into an EV‑first future and a “human hands” design — a nod to care, craft, and connection. Unlike the Prologue (which uses GM’s Ultium platform) or legacy models derived from gas platforms, the 0 Series starts from scratch: lighter packaging, improved efficiency, and software designed around electric drive. The 0 Series is Honda’s core EV family. Expect a streamlined range of sedans and SUVs, with Acura leading on performance and luxury.
| Item | What Honda says to expect |
|---|---|
| Platform | Dedicated EV architecture + new Honda OS |
| First model on platform | 2027 Acura RSX |
| Additional models | All‑new Honda flagship EV sedan and SUV in 2026 (based on 0 Series Saloon + SUV prototypes) |
| Production ramp | 0 Series production begins at Honda’s EV Hub in Ohio later this year |
| New emblem rollout | New H Mark to appear on dedicated EVs and hybrids starting in 2027 |
More cabin space in the same footprint, flatter floors, and better weight distribution versus ICE‑derived platforms. A unified OS built for EVs from day one should enable quicker over‑the‑air updates, smarter energy management, and tighter integration of driver‑assist systems. Expect lighter components, improved aerodynamics, and optimized thermal management — all key to real‑world range.
Honda describes the emblem as two outstretched hands — a visual metaphor for support and possibility as it enters a new electric era. It’s still the H you know, but simplified and more open. Think modern, approachable, and future‑proof.
Dedicated EVs typically offer better range per kWh, quicker charging, and roomier interiors than converted gas models. A single, Honda‑built OS should mean faster feature rollouts and a consistent user experience across models. Ohio’s EV Hub ramp supports domestic supply and can smooth delivery timelines for North American buyers.
Keep an eye on how closely the production models stick to the 0 Series Saloon and SUV concept designs. Look for DC fast‑charging speeds and highway range — two specs that define road‑trip confidence. Expect a clearer view of Honda’s next‑gen assisted driving features as the 0 Series nears production.
Old vs new: Honda’s EV approach
| Topic | Current models | Honda 0 Series (next‑gen) |
|---|---|---|
| Platform | ICE‑adapted or GM Ultium (e.g., Prologue) | Honda‑engineered, dedicated EV |
| Software | Mixed stack | Unified Honda EV OS |
| Interior packaging | Good, with ICE compromises | Flat floor, EV‑optimized space |
| Emblem | Current H Mark | New “outstretched hands” H Mark (from 2027) |
Honda’s new H Mark isn’t just a logo refresh — it’s the headline for a bigger story. With the 0 Series, Honda is hitting reset on its EVs by designing them from the ground up: purpose‑built platform, unified software, and a clear identity. Production starts in Ohio later this year, flagship models arrive in 2026, and the new emblem lands on Honda’s dedicated EVs and hybrids from 2027. If you’ve been waiting for “the Honda way” to show up in electric form — efficient, dependable, and human‑centered — this is the starting gun.
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