Ram Long-Range (500 Km) 1500 REV Electric Pickup Was Canceled- Report
In an unexpected move, Ram has canceled its highly anticipated long-range electric pickup, the Ram 1500 REV, which was initially set to revolutionize the electric vehicle (EV) market with over 500 miles of range. This decision has left many potential buyers wondering about Ram’s next steps in its electrification journey. Let’s explore the details behind this shift, what it means for Ram’s strategy, and how it compares to the competition.
The Cancelation of the Long-Range Ram 1500 REV
When Ram introduced its first electric pickup in 2023, the Ram 1500 REV, it garnered significant attention with its promise of exceptional range and cutting-edge technology. The vehicle was planned to come in two battery configurations:
- 168 kWh Battery: Offering up to 350 miles of range, targeting the needs of most everyday drivers.
- 229 kWh Battery: Designed to deliver over 500 miles of range, setting a new benchmark for long-range electric pickups.
However, recent developments reveal that Ram is shelving its plans for the long-range 229 kWh model. According to a leaked supplier notice, Stellantis, Ram’s parent company, instructed suppliers to halt all activities and spending related to the project. The statement clarified that the cancellation applies only to the long-range variant, not the entire electric Ram 1500 lineup.
This shift in focus has left EV enthusiasts and industry insiders speculating about the reasoning behind the decision and what it means for the future of electric trucks.
What’s Taking Its Place?
While the long-range Ram 1500 REV has been scrapped, Ram is redirecting its resources to another promising project: the Ramcharger Plug-in Hybrid Electric Vehicle (PHEV). This new model is expected to fill the gap left by the canceled long-range variant.
The Ramcharger combines a 92 kWh battery with a 3.6-liter V6 engine, offering a hybrid approach to meet the needs of drivers seeking extended range and versatility. With a target range of up to 690 miles, the Ramcharger could become a game-changer for customers who prioritize range and utility without fully committing to an all-electric platform.
Ram plans to launch the Ramcharger in the first half of 2025, making it a key component of their near-term strategy.
Delays in Ram’s All-Electric Pickup
Initially, the all-electric Ram 1500 REV was expected to hit the market by the end of 2024. However, production has now been pushed back to 2026, raising concerns about Ram’s ability to keep pace with competitors like Tesla, Ford, and General Motors.
The delay aligns with similar postponements across Stellantis’ brands, including Chrysler’s electric crossover. This trend has cast doubt on Stellantis’ overall commitment to accelerating its EV lineup, especially in the face of rising competition.
Stellantis: Struggles in the EV Race
The challenges facing Ram are not isolated but part of a larger issue for Stellantis in the United States. The company’s sales dropped 15% in 2024, with all its major brands experiencing significant declines:
- Ram: Down 19%
- Dodge: Down 29%
- Jeep: Down 9%
- Chrysler: Down 7%
These figures highlight the urgency for Stellantis to revamp its strategy and accelerate its EV rollout. While the first Jeep Wagoneer S and Dodge Charger Daytona EVs have finally started arriving at dealerships, it’s clear that the company needs more consistent progress to stay competitive.
Competition Heating Up in the EV Truck Market
As Ram delays its electric pickup, competitors are making strides. The Tesla Cybertruck and Chevrolet Silverado EV have gained significant momentum, setting new standards for innovation and performance in the EV truck segment.
Tesla’s Cybertruck, with its futuristic design and advanced technology, has captured global attention. Meanwhile, Chevrolet’s Silverado EV is appealing to a broad audience with its practicality and established brand reputation. Both models are expected to dominate the market in the coming years, leaving Stellantis and Ram with limited time to catch up.
What Consumers Can Expect
While the long-range Ram 1500 REV is no longer part of the picture, Ram still offers exciting developments in its lineup. Here’s what potential buyers can look forward to:
- Ram 1500 REV (Standard Version):
- Up to 350 miles of electric range
- Advanced technology and a robust design
- Ramcharger Plug-in Hybrid:
- 690 miles of range
- A versatile mix of electric and gas power
- Launching in early 2025
- Future Electric Innovations:
- The delayed all-electric Ram 1500 REV is still in development, with a revised timeline targeting 2026.
Is Ram Falling Behind or Strategizing for the Future?
The cancellation of the long-range Ram 1500 REV marks a significant shift in Ram’s electrification strategy. While disappointing for those who had high expectations for a groundbreaking electric truck, the company’s focus on the Ramcharger and its eventual all-electric pickup suggests a more measured approach to innovation.
However, with competitors rapidly advancing and Stellantis’ overall sales struggling, the stakes are higher than ever. The next few years will be critical for Ram and Stellantis as they navigate the challenges of electrification in a fiercely competitive market.
For now, consumers can only wait and see if Ram’s strategic pivot will pay off or if it will leave them further behind in the race for EV dominance.
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